Hotel Light Switch

I woke in the middle of the night, still jet lagged from my long journey overseas. I was in an unfamiliar strange hotel room.   I had to use the washroom but the darkness hid everything in shades of black.

Confusion set in as I got to the light switch panel.  I tried more than eight different switches but none turned on the light I needed.  After trying each one in various combinations I felt like giving up and going back to bed.  However, my body shouted to me that this would not be a good idea, so I continued my quest. Finally, I found another switch, on the other side of the wall, that when combined with the first delivered the magical outcome.  I had light.

This encounter reminded me of a rule I hold as true, but often forget to follow, “keep it simple stupid”.

When people have a desire to make a gift, buy a product, or just want more information I must make the barriers to engagement low and easily crossed.  Otherwise I risk frustrating them and testing their resolve.  Simplicity is hard work.  Being direct, clear and concise leads to many happy supporters and that’s what I want.

About C.H. Dyer

I am the CEO of Bright Hope. I am dedicated to helping those who earn less than $1.00 a day. There are one billion people in my target market (the extreme poor) and I could use some help. I am a Christian, father of three (two are internationally adopted), entrepreneur, speaker, improving writer and amateur photographer.

2 Responses to “Hotel Light Switch”

  1. Maggie Joy Rochford Reply February 9, 2012 at 15:23

    Yes…I like the KISS rule-of-thumb when it stands for “Keep It Simple & Straight-forward” (not particularly the “stupid” part)! Once we have too many things to choose from or to comprehend it can become overwhelming and/or confusing, leading us to potentially “shut down” or “turn it off” or not even try to proceed to see it through. I like the comment above. Further to it, just as God is the God of Order, I think order includes simplicity, directness, keeping it natural and not too detailed, having a system. Maybe KISS can also stand for “Keeping It Simple & Systemized” or “Keep It Simple and Sensible”!

  2. Great post. Yes, simple is good, and as you said, simple is not easy. “Being direct, clear and concise” is so true. Most people beat around the bush and muddy the waters before they relay whatever it is they have to say. We need to learn to be more concise in our communication. Like Jesus in His parables. They were simple subjects, short and to the point and can hit home far more quickly than many sermons.

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