Frequent flying: Making the Mundane Interesting

Anyone who has flown on an airplane has seen the safety video or live presentation at the beginning of the flight.  Usually the captive audience doesn’t pay much attention, and the presentations are mundane and ordinary.   Well, Air New Zealand has taken the mundane to a new level and made a safety video worth paying attention too.  Check it out.

What mundane or ordinary messages are you sending out that could use a creative spark to recapture interest?

About C.H. Dyer

I am the CEO of Bright Hope. I am dedicated to helping those who earn less than $1.00 a day. There are one billion people in my target market (the extreme poor) and I could use some help. I am a Christian, father of three (two are internationally adopted), entrepreneur, speaker, improving writer and amateur photographer.

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